This is an interesting question. All is cloud – nothing is Cloud. What’s the definition of Cloud? Who is interested in the Cloud?
We work with business managers and the word Cloud doesn’t occur. At all. We call our network “e-Business”, but we don’t focus on the “e” other than means to improve “business”. And, as the below article states – all is “e” today. And therefor “e” should be about Business.
Playing with words? Not really. The way the “e” is delivered is of course of interest as is integration costs and security levels. Because it effects the Business.
We have seen an uptake of business intelligence software for some time now, companies have been consolidated, cultures brought together, systems added to other systems. How many systems – in what ever delivery form – do large organisations generally have? 5, 10, 30 – 70?
In what ever delivery form – look for solutions and services that bring data alive, that makes business processes comprehensive on a user level, that enables data sources to interact and make Businesses interact and find new ways of making business.
From the below Gartner article:
Remember “e-business”? What about “ASP”? Whatever happened to them? There was a time when everyone wanted to become an “Internet Business”. Then just about every company became one. So now, no-one is one anymore … because everyone is!
To be sure, there will come a time when you should stop using “cloud” to describe your services offerings.
Article: When to Stop Using the Cloud Word.