The impact of Gartner is not what it was. Back in the days when their word was the dominant “know how”. Today we have a completely different transparency in the market and thus the power of Gartner has decreased.
However, it is interesting reading what they say and what they predict will impact the market in the next few years.
Below is one of the predictions that caught our eye.
“By 2015, 40 percent of Global 1000 organizations will use gamification as the primary mechanism to transform business operations.
Seventy percent of business transformation efforts fail due to lack of engagement. Gamification addresses engagement, transparency of work, and connecting employees’ actions to business outcomes. Companies apply feedback, measurement and incentives — the same techniques that game designers use, to keep players interested — to achieve the needed engagement for the transformation of business operations. Diverse industry segments are already finding gamification effective, and Gartner predicts that the worldwide market will grow from $242 million in 2012 to $2.8 billion in 2016, with enterprise gamification eclipsing consumer gamification in 2013.”
Gamification, the word itself doesn’t sound too good but if what they mean is visualising the impact of behaviour of different kinds, it sounds ok. One might call it business intelligence type tools in colour reaching down the business? At least it is far from internal procotocls that no one reads and decision making that no one understands and for one – making every day behaviour comprehensive as part of an overal business strategy.