The 23rd EBG | Network summit
Procurement has been given a bigger job. Ask where the week goes, and the answer has barely moved. The more useful question is why.
For years, Anna Bjärkerud, founder of EBG | Network, has asked procurement leaders the same three questions. What does your organisation spend its time on? What would you like to spend it on instead? And what should go?
The answers have a shape that barely changes. When leaders put a number on it, she has heard 10% strategic and 90% ad hoc. She has heard 40% strategic. She has not, in any room, heard a majority. And she still hears the same today.
Over the same years, procurement has taken on supplier risk, sustainability, resilience and a growing share of the company’s AI agenda. CIPS’ Global State of Procurement & Supply 2026 reports that one in three respondents now reports to the chief executive, managing director or owner, up from 15% the year before. The mandate has grown. The week, it seems, has not.
This piece looks at what procurement leaders have actually said, in 2023 and again in 2025 and 2026. Then it asks the behavioural question underneath: why does the split hold, while technology comes and goes?
What they said in 2023
At CPO Outlook 2023, EBG ran a workshop together with Chr. Hansen and Deloitte, and the same three questions went to its participants as a live poll. What does procurement in your organisation spend the most time on? What should it spend more time on? And what tasks would you like to remove from your function?
Thirty-one people answered the first question, 30 the second and 25 the third. Every answer is shown below, grouped by EBG.
Three questions, one workshop
Choose a question. Answers are verbatim. Where more than one person gave the same answer, the number is shown.
“What does procurement in your organization spend the most time on?”
Coordination and requests
Supply and firefighting
Admin and data
Commercial core
“What do you think they/you should spend more time on?”
Strategy and categories
Value beyond cost
Suppliers, stakeholders and risk
Ways of working
“What tasks would you like to remove from your function?”
Admin and systems
Data
Operations and firefighting
Repetition and policing
EBG | Network, CPO Outlook 2023 workshop with Chr. Hansen and Deloitte, live Slido poll, three open-text questions. Some people gave more than one answer. Grouping is EBG’s reading. Obvious typing errors corrected; wording otherwise unchanged.
Read the first tab and one answer stands out: “Discussing not acting”. Read the third and another: “Police”. Neither is a task. Both describe a role that the organisation has come to expect.
Then there is “Extra contracts due to undisciplined forecasting”. That work starts somewhere else in the company and lands in procurement. So does “Answering questions from the organization”.
The same job, one step earlier
Put the first two lists side by side and a pattern appears. Most of what people want more time for is not a different job. It is the same job, done earlier in the process.
What people do, and what they want to do instead
Answers to the first and second question, paired by EBG where they describe the same activity at a different stage.
Left column from “What does procurement in your organization spend the most time on?”; right column from “What do you think they/you should spend more time on?”. Pairing is EBG’s reading.
Two things follow from that. First, the move people want is upstream, not sideways. Nobody asked to stop negotiating. They asked for time to prepare.
Second, the insight people want is built from the data they want to be rid of. “Data digging” and “Cleaning and gathering data” sit on the removal list. “Supplier relationship and supply chain insight” sits on the wish list. Insight is processed data. Someone still has to own the processing, or understand it well enough to check what a tool produces.
The insight procurement wants starts in the data it wants to hand over.
And since
Two years later, the same pattern came back in EBG’s own surveys, asked in different words.
In the CPO Outlook 2025 pre-summit survey, with 58 responses from 47 companies, 62% named resource overload as a top operational bottleneck: too many tasks, too reactive, too little time for strategy. Asked what they would stop and start if they could reinvent their role, respondents wrote this:
Stop this. Start that.
“Stop doing the operative tasks, like manual orders, correcting invoices. Start to define the process and strategy, and find system support”
“Stop internal politics and run-on firefighting created by other functions. Start: secure the good team with a strong plan and follow up on its deliveries”
“Stop band-aid fixes; start implementing more sustainable solutions”
EBG | Network, CPO Outlook 2025 pre-summit survey, September to November 2025, 58 responses from 47 companies. Selected answers to an open question.
“Firefighting created by other functions” is the 2023 answer about undisciplined forecasting, two years on.
In spring 2026, EBG’s Xperience survey of 48 senior procurement professionals asked a sharper question. When there is a clear opportunity or risk in front of your team, but action is slower than it should be, what is most often the real reason?
Why action is slower than it should be
EBG | Network, Xperience 2026 pre-event survey, spring 2026. 48 senior procurement professionals from 48 companies; 45 answered this question. Labels shortened from the answer options.
The top two answers are not about skills or tools. They are about the week being full, and the organisation around it. One respondent put it directly: “Our biggest challenge is not lack of capability, but lack of authority and early involvement.”
Not only in the Nordics
Larger surveys point the same way. Deloitte’s 2021 Global CPO Survey, with over 400 responses from 40 countries, found procurement teams spending 74% of their time on transactional and operational work.
Deloitte asked again in 2023, with almost 350 responses from more than 40 countries. The 2023 Global CPO Survey shows the strategic share barely moving.
Strategic time, two years apart
Share of procurement time by type of process. Deloitte does not show operational time; the remainder is left unlabelled.
Deloitte, 2023 Global Chief Procurement Officer Survey, figure 4, “Allocation of time: Strategic vs. transactional (‘operational’ not shown)”. The top group is the survey’s “Orchestrators of Value”.
Even the best-performing group in Deloitte’s 2023 survey spends well under half its time on strategic work. In its 2025 survey of more than 250 CPOs, Deloitte describes its leading group as still spending roughly two-thirds of its time on non-strategic work. The same report notes that procurement keeps taking on new responsibilities, from resilience and third-party risk to sustainability and IT sourcing.
A caution. No survey EBG has found asks the same question every year back to 2010. The claim that nothing has changed cannot be proven from outside data. What can be said is narrower: in 2021 and 2023, Deloitte put strategic work at under a third of procurement time, and well under half even for the leaders, while the job kept growing.
Why it looks like this
Technology has arrived in waves: e-sourcing, suites, analytics, robotic automation and now AI. Each promised time back. The split held. Behavioural and organisational research offers several reasons, and none of them is a lack of will.
The capability trap
Repenning and Sterman’s model of why busy teams stay busy.
After Repenning, N. P. and Sterman, J. D. (2001), California Management Review. Simplified by EBG.
1 · The capability trap
Under pressure, people put their time into today’s output rather than into improving how the work is done. Capability slowly erodes, which creates more problems and more pressure. Repenning and Sterman named the problem in the title of their paper: “Nobody Ever Gets Credit for Fixing Problems that Never Happened”.
A related model by Repenning shows that firefighting reinforces itself, and that a team running close to full capacity tips into it after ever smaller disruptions. A procurement team at 100% is not undisciplined. It is fragile by design.
2 · Time pressure is built together
In a nine-month study of a software team, Leslie Perlow introduced protected “quiet time”. The share of engineers reporting above-average productivity rose to 59%, and later 65%. When the researcher stepped back, the team returned to its old patterns.
The lesson is not that quiet time failed. It is that the old pattern was held in place by how people worked with each other, and it came back when nobody held the new one.
3 · A role becomes what others ask of it
Sociologists Peter Berger and Thomas Luckmann described, in The Social Construction of Reality (1966), how repeated ways of acting harden into roles that later seem natural. In EBG’s reading, every question from the business that procurement answers confirms procurement as the function that answers questions.
William Ocasio’s attention-based view of the firm makes the organisational version of the point: what a company does follows from where its rules, resources and relationships direct attention. A request that starts elsewhere, lands in procurement and is answered there becomes, over time, part of what procurement is.
4 · Urgent beats important
In five experiments, Zhu, Yang and Hsee found that people pick a task that merely feels urgent, for instance because of a deadline that means nothing, over a task with an objectively better payoff. They call it the mere urgency effect: urgency seems to have its own appeal. In EBG’s reading, a real deadline pulls even harder. A supplier who is late today will win over a category strategy due next quarter.
5 · We add, we rarely subtract
In eight experiments published in Nature, Adams and colleagues found that people trying to improve something tend to overlook changes that remove, and more so under higher cognitive load. The authors connect the bias to overburdened schedules and institutional red tape. It may explain why the 2023 removal list and the 2025 “stop” answers read so alike.
Where the saved hour goes
EBG has long asked whether AI will actually give procurement time back. The research so far suggests caution.
Using Danish register data, economists Anders Humlum and Emilie Vestergaard found widespread use of generative AI, but no measurable change in earnings or recorded hours. Employers absorbed the technology by reorganising tasks, including new work in AI oversight and integration. Among users, 85% said they moved the time they saved to other work tasks. Fewer than one in ten used it for breaks.
Aruna Ranganathan and Xingqi Maggie Ye of UC Berkeley Haas looked closer. For eight months they followed a US technology company of about 200 people, observing daily work and interviewing more than 40 employees. Reporting in Harvard Business Review in February 2026, they found that employees using AI worked faster, took on a broader scope and stretched work across more of the day, often without being asked. Work moved into lunch breaks and evenings, and people ran AI tasks in the background while doing other work. It is one company and one method, but it shows the mechanism up close.
Nordic procurement expects the opposite. In the CPO Outlook 2025 survey, 72% pictured AI handling routine work so people can focus on strategy. In the Xperience 2026 survey, 29% said they already save four hours or more a week with AI, and 67% expect to within two years.
In EBG’s reading, both can be true at once. What took time takes less, and the time is absorbed by expectations of more, unless someone decides otherwise.
But won’t AI finally free the time?
It is the obvious objection, and the evidence so far is worth reading closely.
- Time is saved, the work stays the same. In a field experiment with 7,137 knowledge workers in 66 firms, Dillon, Jaffe, Immorlica and Stanton found that people with an AI tool built into email, meetings and writing spent two fewer hours a week on email and worked less outside regular hours. The researchers detected no shift in how much work people did, or what kind.
- Saved time goes back into work. In the Danish data, 85% of AI users moved the time they saved to other work tasks. About 30% spent more time on the same tasks they had saved time on.
- The scope grows. In the Berkeley study, people took on work that was not theirs before, often without being asked.
No study EBG has found shows the freed time going to the work people say they want. It goes to work, and mostly to more of what is already asked for. In EBG’s reading, the Dillon result also hints at why: giving individuals a tool did not change the work. Changing the work is a team and organisation decision.
EBG asks this question directly in the CPO Outlook 2026 pre-summit survey: where has the time from new tools and AI actually gone? Everyone attending CPO Outlook 2026 gets the results.
How much of your team’s week is strategic work?
The shaded band is the range EBG has heard in its rooms over the years.
An AI tool frees four hours next week. Where do they most likely go?
Pick the answer closest to your week.
Nothing you choose here is stored or sent anywhere.
What this means for you
If the split is built by the organisation, it will not be fixed by a tool alone. It moves when someone decides where freed time goes, and then protects that decision after the project ends. Perlow’s study suggests the second part is where most attempts fail.
Three things worth trying before October
- Ask your team the 2023 questions. What do we spend the most time on, what should we spend more time on, what would we remove? Compare the answers with the workshop’s.
- Trace one recurring request to where it starts. “Extra contracts due to undisciplined forecasting” is a process problem in another function. Name one of yours.
- Decide where the next saved hour goes, before it arrives. Write it down, name who protects it, and check in a month whether it is still there.
Where the question goes next
CPO Outlook 2026 is built around the double task this piece describes: running the function as it is, and building the one it needs, with the same people.
Working session | Where your function is, where it’s going, and who takes it there
The room places its own function on the map, looks at how the work is changing stage by stage, and asks what capability it builds and what it hires for. You leave with your own function two years out: the work, the roles that carry it, and what you build or hire for.
Facilitated by Anna Bjärkerud | EBG · with Nina Rapp | ALSO, Marjo Jokinen | Yara and Tobias Lindberg | Sandvik
What to keep, what to stop, what to add — designing UPM’s procurement operating model around business value
Keynote, Day 1. Vesa Kuismanen | Director, Sourcing and Business Transformation | UPMProcess development, digital enablement, the line: who develops, who enables, who implements
Peer lab, Day 1. Mårten Wennersten | Business Process Owner and Ankit Shah | Business Process Partner | Inter IKEAFrom shiny object to something that matters — what AI changes in procurement, and what it does not
Keynote, Day 2, enabled by Ivalua. Hilde Solheim | Director | DeloitteWhich road to AI? Who builds it, who owns it — and who answers for it
Panel and room discussion, Day 2
None of these sessions will settle the split for anyone. What the room can do is show where comparable functions actually are, and how a few of them have moved the line.
About CPO Outlook 2026
EBG | Network has brought Nordic procurement leaders together since 2010. The 23rd EBG summit, CPO Outlook 2026, runs 14–15 October at Hotel Birger Jarl in Stockholm: keynotes from the stage, theme discussions around the tables, and practitioner-led peer labs. The premise is the same as ever: if you could sit down with peers who share your challenges, what would you want to discuss?
See the full programme · The programme in brief (PDF) · Watch the short film · Register
Sources
- EBG | Network, CPO Outlook 2023 workshop with Chr. Hansen and Deloitte, live Slido poll: three open-text questions, answered by 31, 30 and 25 participants.
- EBG | Network, CPO Outlook 2025 pre-summit survey, September to November 2025, 58 responses from 47 companies — ebgnetwork.com
- EBG | Network, Xperience 2026 pre-event survey, spring 2026, 48 senior procurement professionals from 48 companies; the question on slower action n=45.
- CIPS, Global State of Procurement & Supply 2026: Time to Lead; reporting lines n=385 — cips.org
- Deloitte, 2021 Global Chief Procurement Officer Survey, over 400 responses from 40 countries — deloitte.com
- Deloitte, 2023 Global Chief Procurement Officer Survey: Orchestrators of Value, almost 350 responses from more than 40 countries; figure 4 — deloitte.com
- Deloitte, 2025 Global Chief Procurement Officer Survey, more than 250 CPOs across 40 countries — deloitte.com
- Repenning, N. P. and Sterman, J. D. (2001), “Nobody Ever Gets Credit for Fixing Problems that Never Happened”, California Management Review 43(4) — mit.edu
- Repenning, N. P. (2001), “Understanding Fire Fighting in New Product Development”, Journal of Product Innovation Management — mit.edu
- Perlow, L. A. (1999), “The Time Famine: Toward a Sociology of Work Time”, Administrative Science Quarterly 44(1) — interruptions.net
- Berger, P. L. and Luckmann, T. (1966), The Social Construction of Reality, Anchor Books.
- Ocasio, W. (1997), “Towards an Attention-Based View of the Firm”, Strategic Management Journal 18 — illinois.edu
- Zhu, M., Yang, Y. and Hsee, C. K. (2018), “The Mere Urgency Effect”, Journal of Consumer Research 45(3), 673–690 — oup.com
- Adams, G. S., Converse, B. A., Hales, A. H. and Klotz, L. E. (2021), “People systematically overlook subtractive changes”, Nature — nature.com (summary: olemiss.edu)
- Humlum, A. and Vestergaard, E. (2025), “Still Waters, Rapid Currents: Early Labor Market Transformation under Generative AI”, NBER Working Paper 33777, revised March 2026 (not peer-reviewed) — nber.org
- Dillon, E. W., Jaffe, S., Immorlica, N. and Stanton, C. T. (2025), “Shifting Work Patterns with Generative AI”, NBER Working Paper 33795 — nber.org
- Ranganathan, A. and Ye, X. M. (2026), “AI Doesn’t Reduce Work—It Intensifies It”, Harvard Business Review, February 2026 — hbr.org; study details from UC Berkeley Haas — haas.berkeley.edu
- Session titles and speaker details: CPO Outlook 2026 programme — cpooutlook.com/programme-2026
CPO Outlook 2026 · 14–15 October · Hotel Birger Jarl, Stockholm