We are excited to announce Coupa as a Platinum sponsor of CPO Outlook 2025, where they will help lead the conversation on how AI-powered spend management is transforming procurement from a cost center into a strategic multiplier of value.
The Margin Multiplier: Coupa’s AI-Native Platform
Coupa describes itself as the margin multiplier company—and for good reason. Their industry-leading total spend management platform is fueled by community-generated AI, informed by trillions of dollars in spend data from over 10 million buyers and suppliers globally.
What has and will Coupa be working on in 2025?
320+ global businesses initiated or expanded their partnership with Coupa in Q4 and over 1,450 for the full fiscal year.
100+ new features and agentic AI innovations were launched to help organizations increase operational efficiency, improve supplier collaboration and engagement, and make smarter, faster, and more agile business decisions.
Coupa’s AI-native total spend management platform continues to be recognized across the industry for its adaptability, flexibility, and ability to protect business continuity and improve bottom-lines.
150+ patents have been issued or are pending for Coupa, underscoring its commitment to innovating at an accelerated pace and driving transformations that result in tangible business value.
54,000+ hours were spent on professional development across Coupa’s global employee base, demonstrating their dedication to learning, growth, and ambition.
Innovation in Action
At Coupa’s own Inspire event, they recently introduced over 100 new AI-powered capabilities, helping organizations navigate volatility and complexity with greater speed and intelligence.
This spirit of continuous innovation was also evident at EBG | Xperience Stockholm, where Coupa joined the conversation on how procurement leaders are moving from tactical spend control to enterprise value creation. These insights will continue at CPO Outlook 2025.
New Strength in Category Management: Coupa Acquires Cirtuo
In a move that further solidifies their leadership in strategic procurement, Coupa recently acquired Cirtuo—a pioneer in AI-powered category management. This strengthens Coupa’s ability to deliver intelligent, guided strategies that align sourcing with business goals.
With Cirtuo integrated into the Coupa platform, procurement leaders can now access AI-generated category insights, risk assessments, and opportunity recommendations—all directly embedded into their sourcing workflow.
Source: Coupa acquires Cirtuo
Why Join CPO Outlook 2025?
CPO Outlook 2025 brings together senior procurement professionals from across the Nordics and Europe to share insights, benchmark strategies, and explore real solutions to complex challenges. This is not a typical conference—it’s a curated space for honest conversations, structured peer roundtables, and deep dives into the operational and strategic issues facing procurement leaders today.
Whether your focus is digital transformation, risk management, sustainability, category leadership, or rethinking the procurement operating model, you’ll find relevant content, experienced voices, and collaborative formats designed to spark real change.
Built on the foundation of EBG’s long-standing community work, CPO Outlook is where decision-makers come not just to listen—but to question, contribute, and connect.
Explore the agenda and join the conversation at cpooutlook.com
