At CPO Outlook 2025, we’re not just showcasing shiny slides or high level visions. We’re creating space for deep, grounded exchange — the kind that helps procurement professionals turn ambition into reality.
That’s why we’re proud to welcome Huso Hasanovic, Executive Director Digital Sourcing & Procurement Services, a globally recognized procurement and operations executive, to this year’s summit in Stockholm. With decades of experience driving transformation across Fortune 500 and FTSE 100 companies, Huso brings insight you can’t Google and lessons that go far beyond buzzwords.
Currently leading a procurement transformation at Estée Lauder, he is helping reshape the function into a global supplier management powerhouse — one that drives innovation, resilience, and ESG impact across the value chain.
🎤 Keynote: “From Procurement to Global Supplier Management: Rewiring Procurement for the Next Era”
Procurement isn’t just about cost control. Huso will share how Estée Lauder is embedding procurement into the heart of business strategy — structurally, technologically, and culturally.
Expect practical reflections on:
- Redefining procurement’s role through supplier management
- Aligning tech, governance, and operations across regions
- Changing mindsets and leadership behaviors — not just tools
- Managing global goals with local flexibility
This keynote is for anyone ready to move from procurement as function to procurement as enabler.
💬 Round Table: “What does your procurement tech stack really enable — and what gets in the way?”
With a tech landscape full of tools — and often little cohesion — Huso introduces the idea of a “digital stress test.” His session explores what’s actually working, what isn’t, and what procurement really needs from its tech stack today.
In his hosted roundtable, you’ll explore:
- Where integration breaks down — and how to fix it
- What tech truly adds value vs. what creates friction
- Who owns your roadmap — and who should
- How GenAI and low-code tools fit (or don’t) into your setup
This is not a pitch. It’s a space to reflect, share, and learn.
🌱 Why this summit is different
We’re proud to work with forward-thinking partners who contribute to meaningful dialogue. But unlike many events built around non relevant content, slick videos, or inflated attendance numbers, CPO Outlook is designed for depth over dazzle.
We don’t promise the biggest crowd — we promise a high-quality network of peers facing the same realities.
We don’t rush you from keynote to keynote — we give you time to think, talk, and explore.
With 40+ roundtable discussions, peer-led workshops, and curated networking, you won’t just attend — you’ll engage.
Huso is part of that. You won’t just hear his keynote — you’ll sit at a table with him and other practitioners asking, “What’s actually working?”
🗓️ October 15–16 | 📍 Stockholm, Hotel Birger Jarl
🎟️ Explore the agenda and register now »
Let’s meet face to face — and get real about what the next era of procurement demands.
Warmly,
The EBG | Network Team
About Huso
An innovative and results-driven Global Procurement and Operations Executive, Huso has a proven track record of driving change and optimizing Procurement Operations through the integration of digital technologies. With expertise in designing and implementing Procurement Operating Models aligned with business strategies, Huso specializes in leading business transformation programs, developing digital strategies, and enhancing Supply Chain Operations.
Throughout a successful career, he has worked with Fortune 500 and FTSE 100 companies across industries such as Fast-Moving Consumer Goods, Pharmaceuticals, Chemicals, Electronics, and Aviation. He has led global teams, contributing to strategic, financial, operational, and sustainability goals, while building strong cross-functional relationships. Comfortable collaborating with C-suite executives and managing operations challenges, Huso is committed to fostering diverse talent and advancing the Procurement profession.
Key areas of expertise include strategy development, change management, procurement operations, supplier relationship management, and process design, with a strong background in various procurement technologies.
About Estée Lauder
The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of outstanding luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.
About CPO Outlook 2025
CPO Outlook 2025 is where Nordic procurement leaders gather to explore what’s really shaping the future of procurement — beyond buzzwords and beyond the usual conference formats.
Over two days in Stockholm, attendees take part in:
✔️ 40+ roundtable discussions led by peers and experts
✔️ Keynotes and workshops from companies leading real transformation
✔️ Candid conversations about structure, strategy, sustainability, and technology
✔️ Topics that matter now — from GenAI and digital risk to supplier collaboration and operating model redesign
Whether you’re rethinking your tech stack, navigating constant change, or evolving your procurement mandate, CPO Outlook offers time, space, and a high-quality network to reflect, challenge, and connect.
This is not about flashy presentations or inflated promises. It’s about practical insights and peer exchange that help you move forward — whatever your starting point.