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EBG | Network | Nordic Procurement Insights & Events

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EBG | Play: Transforming procurement at Danish Crown

January 14, 2023 By ebgnetwork

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EBG | Play: Transforming procurement at Danish Crown enabled by JAGGAER

Webinar Summary: Transforming Procurement at Danish Crown

In this insightful webinar hosted by EBG Network, Danish Crown and JAGGAER shared their transformational journey toward building a best-in-class procurement process. Danish Crown, a leading global meat producer, revealed how they embraced a strategic partnership with JAGGAER to streamline operations, enhance transparency and boost procurement efficiency.

Joanna Hryneńko-Dudek, Head of COE Procurement at Danish Crown shared her lessons learned.

Watch the On Demand session

Click the link to view the session again.

Key Themes and Learnings:

  1. Transforming Procurement: Danish Crown’s transformation journey underscored the need to adapt to an evolving business landscape, with a focus on automation, digitalization and transparency to meet growing compliance and governance demands.
  2. Collaborative Partnership with JAGGAER: The partnership emphasized openness and mutual learning. JAGGAER’s technology provided an end-to-end procurement solution, enabling Danish Crown to unify its processes across business units while tailoring solutions to each division’s maturity and needs.
  3. Challenges and Lessons Learned:
    • Resistance to change and diverse cultural expectations within teams highlighted the importance of tailored communication and change management strategies.
    • A phased approach replaced the initial “big bang” strategy, aligning with individual business unit readiness and fostering better tool adoption.
    • Engaging change champions within the organization proved pivotal in driving user acceptance and enthusiasm.
  4. Achieved and Aspirational Benefits:
    • Significant improvements in purchase order compliance (60-70% coverage, aiming for 80%) and spend control, showcasing the measurable impact of their efforts.
    • Enhanced visibility, automation and reduced manual effort empowered the procurement team to focus on strategic activities.
    • Building a culture of trust and collaboration between the provider and the organization helped shift employee mindsets toward embracing digital transformation.
  5. Practical Advice for Success:
    • Understand the “why” behind the transformation to gain user buy-in.
    • Tailor solutions to cultural and operational differences across units.
    • Prioritize collaboration, transparency and phased implementation for smoother adoption.

This webinar exemplifies the potential of procurement transformation when driven by strong leadership, strategic technology and an unwavering commitment to partnership. Danish Crown’s journey serves as inspiration for organizations navigating similar paths in their quest for operational excellence.

About Joanna

Joanna has almost 17 years of professional experience including 12 years in Procurement and Finance transformation and management. Before joining Danish Crown, she spent twelve years in Capgemini Poland working as business transformation consultant and manager for multiple global clients from different environment (manufacturing, agriculture, utilities). She is also certified ISO 90001 auditor, trainer and teacher. In Danish Crown she is responsible for leading Source to Pay process transformation.

About Danish Crown

Danish Crown is one of the world’s largest exporters and one of Europe’s largest producers of pork. The Danish Crown Group is also the largest meat-processing company in Europe, and Danish Crown Beef is a key player in the European beef market.

Danish Crown have production in Denmark, UK, several European countries and China, and have market access to more than 130 countries around the world.

With a turnover of around 60 billion DKK, approx. 26,000 employees, market presence in more than 130 countries, and production in several countries in Europe and in China, Danish Crown is a major player in the food producing industry. We stand on the shoulders of over 130 years of history, filled with tradition and innovation, and we have a vision of delivering climate neutral production by 2050.One crown, one team

About JAGGAER

JAGGAER is leading the Autonomous Commerce revolution, a self-governing B2B commerce experience between buyers, suppliers, things (IoT) and partners. Over $500 billion worth of goods flow frictionlessly through our Enterprise Commerce Network every year. Leveraging AI and machine learning, our intelligent procurement solutions provide enterprise buyers and suppliers smart-match recommendations that align buyer needs with supplier capabilities. Our solutions autonomously execute many of the repetitive, behind-the-scenes tasks required to facilitate enterprise commerce. We are Networked, Intelligent, Comprehensive and Extensible. We are over 1,100 employees strong, all focused on customer success. For more information, visit jaggaer.com


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Nordic Procurement 2025: AI, Risk & Future Skills Report

EBG Xperience Post-Workshops Report 2025 – Nordic procurement insights on AI, digital maturity, risk, and future skills

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EBG Xperience Post-Workshops Report 2025 – Nordic procurement insights on AI, digital maturity, risk, and future skills

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