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Procurement and Finance Outlook Intelligence

Stora Enso join CFO Outlook 2024

March 25, 2024 By ebgnetwork

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Stora Enso join CFO Outlook 2024

All want control, all want insights, all want automation and digitalization. So why are we not seeing more progress? A warm welcome to Hannele Palje-Rossi, SVP, Head of Global Business Services at Stora Enso joining CFO Outlook 2024. Hannele will share her view on how to Rewire to a ‘Good enough’ AI culture!

Most agree there is an increased need for cross function collaboration, for improved communication skills and for ways to accelerate excellence in a ways that is actually doable.

During CFO Outlook 2024 EBG take a CFO outlook – in the way we and moderators think finance should develop. End to end process and data insights development. Taking into account the many competences involved. The many processes and systems. Considering how to work with people to help them evolve, feel secure and help businesses grow.

Register and join a group of curious finance development peers and experts

Hannele will share the below

Rewiring to a ‘Good enough’ AI culture

Being data-driven and striving for excellence is in the DNA of finance. However, the interpretation of excellence often drives pursuit of 100% certainty which impedes adoption and scaling of digitization. A ‘good enough’ culture for finance teams refers to a work environment where individuals are still encouraged to strive for excellence, but not at the cost of speed of digitisation. It means setting realistic expectations and goals, and ensuring that team members are adequately trained and supported to achieve them.

A good enough culture recognizes that mistakes happen and values learning from them, rather than punishing or shaming team members for them. This type of culture promotes collaboration, open communication, and a sense of shared responsibility for achieving the team’s objectives such as accelerating digitization. Ultimately, a good enough culture allows finance teams to work effectively and efficiently while maintaining a healthy and sustainable work environment.

Hannele is a member of the Stora Enso corporate leadership team accountable for leading their newly established Global Business Services. She is accountable for ensuring that Finance, HR and IT services improve scalability of their business, continuously optimize the cost of operations, drive synergies in the services, and provide improved access to data to support business decisions.

Lean more about

  • What does an AI culture mean?
  • How do you balance the need for certainty with the adoption and scaling of digitalization?
  • In what way can you encourage a ”good enough” culture for finance teams to set realistic goals?
  • How can you help improve collaboration, open communication and shared responsibility?

An EBG summit is all about coming together and sharing insights. No one hold all answers but companies need to bridge organizational gaps and find ways to grasp the possibilities out there.

Today we talk A LOT about Artificial Intelligence and Generative AI. At the same time data is scattered and often faulty – so how do you move ahead?

As companies need to have increasingly granular data insights and process control it is evident that old ways of being organized and cutting up processes into pieces – will not be good enough.

About Hannele

Hannele is a member of the Stora Enso Corporate Leadership team accountable for leading their newly established Global Business Services. She is accountable for ensuring that their Finance, HR and IT services improve scalability of their business, continuously optimize the cost of operations, drive synergies in the services, and provide improved access to data to support business decisions.

About Stora Enso

Part of the global bioeconomy, Stora Enso is a leading provider of renewable products in packaging, biomaterials and wooden construction, and one of the largest private forest owners in the world. We believe that everything that is made from fossil-based materials today can be made from a tree tomorrow. Stora Enso has approximately 20,000 employees and our sales in 2023 were EUR 9.4 billion. Stora Enso shares are listed on Nasdaq Helsinki Oy (STEAV, STERV) and Nasdaq Stockholm AB (STE A, STE R). In addition, the shares are traded in the USA as ADRs and Ordinary Shares (SEOAY, SEOFF, SEOJF).

About CFO Outlook 2024

Said about EBG summits – bringing curious and like minded people together to learn from each other in an informal setting.

“Great organization good discussion with people coming from different organizations”

“Great possibility to discuss outside own organization and learn from best in class companies.”

“Excellent arrangement and inspiring event!”

“Excellent arrangement and an inspiring event.”

“A well managed event with a relevant and very interesting agenda”

“Well organized good and enough time for networking”

Some summary highlights from the agenda

Cost Control and Process Efficiency

Gain insights into optimizing financial processes to enhance profitability and efficiency

Sustainability, ESG, and Its Impact on the Finance Function

Explore the significance of ESG data in general and the Corporate Sustainability Reporting Directive (CSRD) and its implications for the role of the finance function inn particular

Digital Transformation and Data Management

Learn about the latest trends in digital transformation and how to effectively manage data to drive business decisions

Global Process Harmonization and Organizational Changes

Gain insights into harmonizing processes globally and navigating through organizational changes

Make sure to >>register to join the summit ans start choosing what sessions to join – all topics chosen by each moderator.


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CPO Outlook 2025 | Stockholm

Join the only summit of its kind in the Nordics! Next time on October 15th + 116th 2025 – take a look at the 2024 agenda below

Want to share Your experiences? Contact Anna or Lars!

>>Download agenda

Always find the latest information via cpooutlook.com

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