At CPO Outlook 2025, Gunnar Büchter, Executive Director Procurement EMEA & NA and Global Head of Sustainability at Yanfeng, will deliver a keynote titled “From Ambition to Action – Successful Implementation of Sustainability in Procurement.”
Why this matters
Many organizations set bold sustainability ambitions. However, few manage to embed them consistently in daily procurement practice. Regulations such as CSRD and growing ESG expectations make it clear: sustainability cannot remain a side initiative. At Yanfeng, sustainability has been operationalized over years of transformation. This spans from strategy alignment to supplier engagement, data monitoring, and contract execution. This keynote will show what it takes to make sustainability real and measurable.
What will be shared
- How Yanfeng aligns business strategy, sourcing, and sustainability to drive year-on-year improvements
- What tools and processes help procurement integrate regulatory requirements without friction
- In what way supplier monitoring via AI and shared ownership enables early risk visibility and trust
- How leadership mindset and cross-functional enablement turn ESG ambition into actionable operations
The session is enabled by Prewave.
About Gunnar Büchter
Gunnar Büchter is Vice President of Sustainability and Executive Director of Procurement at Yanfeng, a leading global automotive supplier. With more than 20 years of leadership experience in sourcing, supplier management, and procurement strategy, Gunnar plays a central role in embedding sustainability into Yanfeng’s procurement and business operations.
About Yanfeng
Yanfeng is a leading global automotive supplier, headquartered in Shanghai, with 131 locations and 50,000+ employees worldwide. The company specializes in automotive interior and seating systems, driving innovation in smart cabin experiences and sustainability. Yanfeng’s operations and strategy focus on aligning cutting-edge technology, design, and ESG performance to meet the future of mobility.
About Prewave
Prewave are committed to enhancing supply chain transparency, resilience, and sustainability. As pioneers of an end-to-end and future-ready sustainability, risk, and compliance platform, they strengthen supply chains. They safeguard clients’ reputation and profitability. Their advanced AI and comprehensive platform future-proof supply chains. It delivers remarkable results and ensures compliance globally.
Knowledge loop: from Xperience to Outlook
At the EBG | Xperience workshops, procurement leaders shared how difficult it can be to integrate sustainability into daily decisions without overwhelming cost and complexity. This keynote continues that conversation, providing a large-scale case study of what it takes to embed sustainability into sourcing and supplier management.
📥 Download the full Post-Xperience Report here: EBG | Xperience 2025 Post-Survey Report
About CPO Outlook 2025
CPO Outlook 2025 is the Nordic meeting place for procurement leaders who want to move beyond theory and share what actually works. On October 15–16 in Stockholm, delegates will take part in 40+ interactive roundtables, practical workshops, and keynotes. These feature companies like Electrolux, Scania, SSAB, Equinor, Handelsbanken, Orion Pharma, Hempel, and Konecranes.
Expert organisations including Prewave, SAP, EcoVadis, Ivalua, Coupa, Zycus, JAGGAER, GEP, ServiceNow, SPARETECH, Accenture, Sievo and Kodiak Hub will bring their perspectives on AI, sustainability, resilience, and supplier collaboration.
📍 Stockholm, Hotel Birger Jarl
🗓️ October 15–16, 2025
🔗 Explore the full agenda
EBG | Xperience 2026
EBG | Xperience 2025 workshops were fully booked and rated 5.5 out of 6 by participants. In 2026, the series continues across the Nordics. It will offer hands-on peer-to-peer benchmarking in smaller groups.
👉 Sign up to receive more information about EBG | Xperience 2026.