• EBG | Summit
    • CPO Outlook
    • CPO Outlook 2025 | Survey Report
    • CPO Outlook 2025 | Post Summit Page
    • CPO Outlook 2024 | Post Summit Page
    • CPO Outlook 2023 | Post Summit Page
    • CPO Outlook 2022 | Post Summit Page
  • EBG | Webinar
  • EBG | Play
  • EBG | Xperience
    • EBG | Xperience 2026
      • EBG | Xperience 2026 | Stockholm
      • EBG | Xperience 2026 | Malmö
    • EBG | Xperience 2025
      • EBG | Xperience 2025 Post Survey Report
      • EBG | Xperience STHLM 2025
      • EBG | Xperience GBG 2025
      • EBG | Xperience CPH 2025
    • EBG | Xperience Terms & Conditions
  • What EBG Do
    • Privacy Policy
  • Contact EBG

EBG | Network | Nordic Procurement Insights & Events

Procurement knowledge sharing through roundtables, workshops and events

EBG | Insight: Change ahead at Statoil Fuel & Retail

December 10, 2015 By ebgnetwork

Spread the word

Knut Olav Irgens Hoeg

EBG interviewed Knut Olav Irgens Høeg, Head of Procurement Europe at Statoil Fuel & Retail AS (SFR) about his long experience from procurement in different industries and the work being done in SFR.

Statoil Fuel & Retail is a wholly-owned indirect subsidiary of Alimentation Couche-Tard, Inc. since 2012 and in 2016 all gas stations will change name to Circle K.

When Knut Olav started in SFR two years ago, procurement focused more on compliance, lawyers and legal aspects. Something he wanted to change. “We worked on being a business partner seeing the possibilities and goals of the business and how we can support them in making those decisions better” he says. “The next step was how can we secure we get even better in doing this?” “We needed the right tools” he continue.

“It’s just not buying a tool to get the transactions done – it’s about how you really want to operate and how that can be supported” Knut Olav says. The focus being “How can I support our staff getting more efficient and increasing quality”

Here he share his view on how procurement have evolved, what has been important to improve in their organization, why they have chosen to implement Ariba and what SFR is planning ahead.

To view all slides from Ariba Commerce Summit 2015 in Stockholm, >>click here

Statoil Fuel & Retail in brief

Statoil Fuel & Retail is a leading Scandinavian road transport fuel retailer with over 100 years of operations in the region. Statoil Fuel & Retail has a broad retail network across Scandinavia, Poland, the Baltics (Estonia, Latvia and Lithuania) and Russia which comprised 2,239 stores as of October 12, 2014, the majority of which offer road transportation fuel and convenience products while the others are unmanned automated service-stations which offer road transportation fuel only.

Including employees at Statoil branded franchise stations, about 17,500 people work at Statoil Fuel & Retail’s retail sites across Europe, in its corporate headquarters, its eight regional headquarters, its terminals and depots.

Statoil Fuel & Retail is a wholly-owned indirect subsidiary of Alimentation Couche-Tard, Inc. and part of a network of around 13,100 stores and stations and more than 75,000 passionate retailers that welcomes more than 30 million visitors every week (Source: SFR website)

 


Spread the word
Questions?

We'd love to hear from you

Content & Speaking Partnerships
15 Years of Nordic Procurement Exchange

Since 2010, enabling peer-to-peer learning across the source-to-pay ecosystem.

EBG Network event

CPO Outlook 2025, Stockholm

CPO Outlook
The Nordics' only peer-driven procurement summit with roundtables, workshops, keynotes, and evening reception.
EBG | Xperience
Full-day focus sessions for up to 30 senior leaders with surveys, roundtables, and peer exchange.
EBG | Webinar
Curated 45-minute deep-dives with polls and live Q&A. Free to attend.
Surveys & Articles
Original research and analysis from Nordic procurement leaders, informing all our activities.
Learn more about EBG →
CPO Outlook 2026
CPO Outlook 2026

Nordic procurement leaders · since 2010

Compare notes with the room you want to be in.

Round-table peer exchange, workshops and keynotes — plus a curated look at what the market actually offers. Two days on how procurement runs today and where it's heading.

14–15 October 2026

For procurement practitioners

15% off your seat, including the three-course evening dinner where most of the real exchange happens.

LEARN2026
Reserve your seat

Limited seats · 14–15 October · cpooutlook.com

2025

WRAPPED

Roundtables. Workshops. Surveys.
A year of Nordic procurement insights.

74%
Developing
0%
Leading
72%
AI Vision
Explore →
Stay Informed

Nordic procurement insights delivered to your inbox.

Required Invalid e-mail addre Max 400 charact Max 400 characters Max 400 characters Max 400 characters Max 400 characters Max 400 characters I agree to the processing of my personal data

Find what you are looking for

© © 2026 EBG | Network · Since 2010 · Log in

This website uses cookies to improve your experience. You can opt-out if you wish Accept Reject Privacy Policy
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT