Nordic procurement leaders have been saying the same thing for fifteen years: too much administration, too reactive, not enough time for strategy and value creation. Technology has come and gone-process automation, system integration, RPA-yet the fundamental tension remains.
This spring, we’re exploring whether the current moment might actually be different. Not because AI is magic, but because the right combination of leadership, capability building, and honest organizational reflection could finally shift the equation.
We’re thrilled to announce the first speakers and our expert partner for EBG | Xperience 2026.
Stockholm | April 23
Luba Weissmann, Epiroc
With 20 years in data and AI-back when it was called “big data mining” and nobody knew what a data scientist was – Luba now leads AI, data, analytics and governance at Epiroc. She’s built a demand – driven model where her team owns platforms and frameworks while business owns solutions from day one. Her message cuts through the noise: AI isn’t a purpose, it’s a tool. The leaders who succeed are asking better questions-not “how do we do AI?” but “what problems are we actually solving?”
Luba will share how she’s building AI capability at Epiroc, where AI can actually make a difference for enterprise functions, and the questions leaders must ask to separate hype from substance.
Henrik Järleskog, Lead with AI
As Head of Future of Work at Sodexo, Henrik found himself drowning in complexity-strategic windows closing before analysis finished, traditional leadership models collapsing under demands for speed and synthesis. Then he discovered AI agents. Strategy work that once took too long now took a day. The shift was so profound he changed careers to help other leaders make the same leap at Lead with AI.
Henrik will share his personal transformation from hitting walls no optimization could break, to building a new operating system around AI. He’ll explore why this moment is different and how leaders can assess their own readiness for what the World Economic Forum calls the emerging “Co-Pilot Economy.”
Malmö | April 28
John Everett, Novonesis
When Novozymes and Chr Hansen merged to form Novonesis – creating Denmark’s largest-ever merger – procurement didn’t have the luxury of waiting for stability before driving change. John Everett leads procurement through the challenge of simplifying ways of working across two legacy organizations while simultaneously building for the future.
John will share how he’s approached creating rapid change without stability, what simplification actually looks like in practice, and the leadership mindset required when the ground is constantly shifting.
Why These Days Matter
Our 2025 research across 86 Nordic procurement leaders revealed persistent tensions: 74% rate their digital maturity as “developing,” most lack visibility beyond Tier 1 suppliers, and there’s a consistent gap between having capable teams and having empowered teams.
EBG | Xperience brings together 30 senior practitioners in each city for half-day Focus Days. Speakers share 10 minutes on what they’re actually experiencing – what’s working, what isn’t-followed by interactive roundtables.
The three themes: People & Capabilities in the AI era, Risk & Resilience beyond Tier 1, and Tech & GenAI integration.
Stockholm explores April 23. Malmö follows April 28. One participant per company. Application-based.
These conversations matter because nobody has figured it out yet-and that’s precisely why peer learning is so valuable. The answers won’t come from best practices. They’ll emerge from honest reflection on real practices.