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EBG | Network | Nordic Procurement Insights & Events

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IKEA join Sourcing Outlook 2018

May 30, 2018 By ebgnetwork

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Most have a relationship with IKEA. Many have an idea about the culture and business idea structuring the company. Some know for a fact. EBG | Network are happy to welcome Ulrika White,Category Area Manager at IKEA Group to Sourcing Outlook 2018 on October 11th in Stockholm.

EBG have known Ulrika for several years and have followed her career. She comes with a lot of business development experience and are eager to share that with you and learn from your experiences as well.

At Sourcing Outlook she will discuss ideas behind category management strategies within IKEA. Not the “making of furniture” categories – but the rest. The categories You all have and all have issues with. Such as services for instance.

Join us and discuss:

  • How do you become an integrated stakeholder partner?
  • How can you work closer to regional and local markets within a category, i.e how do you implement the strategy?

Wow you might think – I will finally get a blueprint on how to solve all my category strategy implementation issues. No, you will not. But you will get insights into how IKEA is working and you will learn from your peers.

NEW for this autumn is that you can start choosing what discussions to join upon registration and when they are full they are full. EBG will allow a maximum number at each round table discussion. You may of course change your mind and more topics will be added – you who register can easily go in and change your mind until a session is fully booked. Why this change of rules? We know for a fact that a smaller group make better experience exchange, give You more time to ask questions and so we change the rules a bit.

Until August 11th EBG offer a “best price” (:-)) rate for all practitioners so why wait? >>Here you can register

IKEA at a glance

The IKEA story begins in 1926 when founder Ingvar Kamprad is born in Småland in southern Sweden. He is raised on ‘Elmtaryd’, a farm near the small village of Agunnaryd. Even as a young boy Ingvar knows he wants to develop a business.

Quick facts

Stores 403 in 49 markets
Sales turnover EUR 38.3 billion
Co-workers 194,000
Store visits 936 million
Web visits more than 2,3 billion

About Sourcing Outlook

What is Your number one KPI? If you work in sourcing and procurement there is a big chance it is still cost reduction. Are your measured on actual or contracted savings? If contracted – have you ever wondered what the actual outcome is? If you know the actual outcome – ever considered how that outcome could be developed to increasingly help grow your business?

Sourcing Outlook focus on matters of importance for you who work within sourcing and procurement. We take a look at how strategies, operations and governance structures change and develop, we learn from good practices and bad, from estimated outcomes and real.

All topics in the program are designed by the practitioners and speakers joining – EBG only act as a medium helping to facilitate the day and making sure You who join get the best value possible out of being there. We know You travel a lot, we know you have many demands and probably quite few resources, we know many of you want more.

Welcome to join us in October – we will take good care of you!


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