At CPO Outlook 2025, Juho Muurinen, Head of Operative Procurement & Purchase to Pay at Orion Corporation will host a Theme Discussion on one of procurement’s most persistent challenges. It is about how to connect strategic sourcing with day-to-day purchasing. Juho will lead the session “Bridging the Procurement Gap: Aligning Strategic Sourcing with Operational Purchasing” and invite You to join him.
Why this matters
Too often, procurement strategy lives in one part of the organization. Meanwhile, execution happens elsewhere — disconnected, inconsistent, and inefficient. Data gaps, siloed responsibilities, and unclear governance structures create risk and cost leakage. Orion Pharma’s roundtable explores how to close this gap. This ensures that procurement creates value at both the strategic and operational levels.
What will be discussed
- What practices help ensure contracts and sourcing strategies are actually reflected in daily purchasing?
- How can we strengthen collaboration and communication between sourcing and operational teams?
- What role do tools, data, and governance play in bridging the gap—and where are the pitfalls?
- How can procurement increase awareness of cross-functional dependencies and improve decision quality end-to-end?
About the speaker
Head of Operative Procurement & Purchase to Pay at Orion Corporation
Juho leads global procurement at Orion Pharma, a Finnish pharmaceutical company operating in over 30 countries. With deep experience in strategic sourcing, procurement governance, and supply chain management, he focuses on building procurement models. These models combine compliance, cost efficiency, and business value. LinkedIn
About Orion Pharma
Orion Pharma is a globally operating Finnish pharmaceutical company with around 3,500 employees. It has a presence in more than 30 countries. Orion develops, manufactures, and markets human and veterinary pharmaceuticals, with a strong focus on R&D and sustainable business practices.
Knowledge loop: from Xperience to Outlook
At the EBG | Xperience workshops earlier this year, participants highlighted the disconnect between digital ambitions and practical execution. Many agreed that new tools are being introduced faster than processes and governance can keep up. This roundtable builds on those insights. It explores how procurement can align strategy and operations in a way that works in practice.
📥 Download the full Post-Xperience Report here: EBG | Xperience 2025 Post-Survey Report
About CPO Outlook 2025
CPO Outlook 2025 is the Nordic meeting place for procurement leaders who want to move beyond theory and share what actually works.
On October 15–16 in Stockholm, you will take part in 40+ interactive roundtables, practical workshops, and keynotes. These sessions involve companies like Orion Pharma, Electrolux, Scania, SSAB, Equinor, Handelsbanken, and NCC. You will also meet expert organisations such as Ivalua, Coupa, Prewave, EcoVadis, SAP, Zycus, Accenture and more.
Unlike traditional conferences, CPO Outlook is built for depth, not overload. You choose your agenda. Each discussion is designed for real peer exchange. Sessions run twice to ensure diverse perspectives. Seats are strictly limited to keep the conversation meaningful.
📍 Stockholm, Hotel Birger Jarl
🗓️ October 15–16, 2025
🔗 Explore the full agenda